Job Vacancy: African Things Recruitment for Digital Marketing Intern

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Job Vacancy: Job title: African Things Recruitment for Digital Marketing Intern

Job description: African Things aims to change the negative image associated with African manufacture and be a symbol of high-quality production while empowering Africans. We also seek to expand our reach as an online marketplace for locally manufactured African products from across the continent. A few of our past clients include The Chartered Institute of Bankers of Nigeria, African Capital Alliance, Digital Jewels, and Google. Since our inception of the business in 2013, we have sold to wholesale customers both locally and internationally.

We are recruiting to fill the position below:

Job Position: Digital Marketing Intern

Job Location: Lekki, Lagos

Employment Type: Internship

Job Description

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• We are seeking a highly skilled and passionate Digital Marketing Intern to join our team.
• As a Digital Marketing Intern, you will play a key role in developing and implementing effective digital marketing strategies to drive brand awareness, engage our target audience, and increase online visibility.
• You will utilize your expertise in various digital marketing channels and tactics to achieve measurable results.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with our business goals and target audience.
• Conduct market research and analyze industry trends to identify customer needs, preferences, and opportunities for growth.
• Manage search engine marketing (SEM) campaigns, including PPC advertising, keyword targeting, ad copywriting, and bid management.
• Optimize website content and structure for improved organic search rankings through search engine optimization (SEO) techniques.
• Monitor and analyze key performance indicators (KPIs) and metrics to evaluate the success of digital marketing efforts.
• Manage and optimize our website, ensuring it is user-friendly, SEO-optimized, and regularly updated with compelling content.
• Create and manage engaging content for various digital platforms, including websites, blogs, social media, and email marketing campaigns.
• Plan and implement social media strategies to increase brand awareness, engage with the target audience, and drive traffic to our website.
• Build and manage email marketing campaigns to nurture leads, promote products or services, and drive conversions.
• Generate regular reports to track campaign performance, identify areas for improvement, and provide actionable insights to stakeholders.
• Conduct A/B testing and analyze user behavior to optimize conversion rates and improve user experience.
• Collaborate with cross-functional teams, including design, development, sales, and management, to align digital marketing efforts with overall business objectives.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven work experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of various digital marketing channels, tactics, and best practices.
• Proficient in using digital marketing tools, platforms, and analytics software.
• Analytical mindset with a data-driven approach to decision making.
• Strong project management and organizational skills.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop engaging content and campaigns.
• Ability to work independently and as part of a team in a fast-paced environment.
• Up-to-date with the latest industry trends, technologies, and innovations in digital marketing.

Method of Application

Interested and qualified candidates should send their Resume, Cover Letters and any relevant Portfolio or work samples to: using “Application: Digital Marketing Intern – African Things” as the subject of the email.

Note: If you are passionate about African culture and have the skills and experience required for this position, we would love to hear from you.

Location: Lekki, Lagos State

Job date: Wed, 19 Jul 2023 05:24:10 GMT

Apply for the job now!