When it comes to choosing the best betting sites for keen sports bettors, there are so many exciting ones that come to mind. To help you get started, here is an article outlining 10 of the best sites for betting according to the expert team at Wisegambler.com, with the top betting site from their list being William Hill. Keep reading below to find out how the experts ranked these sites, the best sites for football, horse racing and more, how to sign up, and so much more.
- William Hill – Bet £10 Get £30 in Free Bets
- Betfred – Bet £10 Get £50 in Bonuses
- BetVictor – Bet £10 Get £40 in Free Bets
- Copybet – Bet £10 Get £50 in Free Bets
- BetMGM – Bet £10 Get £40 in Free Bets
- Sky Bet – Get £30 in Free Bets
- Betway – Get £10 in Free Bets
- Fitzdares – Bet £50 Get £25 in Free Bets
- 10bet – 50% up to £50 Welcome Bonus
- bet365 – Bet £10 Get £30 in Free Bets
T&Cs: Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
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DISCLAIMER: This article is provided by wisegambler.com, part of the Acroud group and all opinions are their own. All offers are correct at the time of publishing and are subject to change without notice.
Best Betting Sites in the UK for 2024 Reviewed
Below, we have provided a list of online bookmakers that came out on top as the 10 best betting sites in the UK, as ranked by the experts. Continue reading as we look at all the important features that make these sites a top place to play.
1. William Hill – Bet £10 Get £30 in Free Bets
William Hill is one of the most familiar and recognised brands when it comes to betting sites in the UK. Its long-standing reputation comes with a strong feeling of trust that you can place in the brand. It offers lots for new and existing customers, a variety of betting markets, plenty of recognised payment methods and live streaming of several sports. It also allows customers to place live bets on specific selected events; unfortunately, this feature is not available across all of the betting sites’ markets.
T&Cs: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
2. Betfred – Bet £10 Get £50 in Bonuses
Betfred is one of the largest betting sites in the country and is home to many competitive odds and offers across various sports. It has a website that is easy to navigate and allows you to locate what you want quickly and easily, and it is also fully accessible on mobile devices. It offers various betting types and a live streaming service. Not currently available at the bookmaker, however, is the ability to place live-in-play bets at many sports; it only offers this at specific events.
T&Cs: New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
3. BetVictor – Bet £10 Get £40 in Free Bets
Next up is BetVictor, one of the oldest operating bookmakers in the country and the first of the ‘old school’ bookmakers to provide its services online. It is home to a great website and mobile app that is well-designed and easy to navigate, and it offers lots of great incentives for new and existing customers to keep choosing the betting site. It offers lots of betting options, competitive odds, regular promotions, and live streaming – although this is currently limited to horse racing, with more options hopefully to be added in time.
T&Cs:18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.
4. Copybet – Bet £10 Get £50 in Free Bets
Copybet launched in 2019 and offers a good user experience on desktop and has a dedicated mobile app to take betting on the go. The desktop site has been reported to be challenging to use at times, boosting the popularity of the mobile app experience. Available on both, a feature that has attracted a lot of attention is its dedicated network of ‘tipsters’. Use their tips, copy their bets, and even become a dedicated Copybet ‘tipster’ when you play on the site. Need a hand? There is also an experienced support team on hand that can be reached by email with more support options due to come in the future.
T&Cs: BET 10 GET 50 offer is available only for the customers who signed up on 01.02.2024 or later. The qualifying bet should be a single bet, start at £10, and have 1.9 or greater odds. Each free bet lasts for 7 days. Offer stands for verified UK clients. No cash-out. Max payout – £500. See full terms and conditions.
5. BetMGM – Bet £10 Get £40 in Free Bets
One of the biggest and best betting sites in the US has arrived in the UK and has taken little time at all to make an impression. Already offering an incredible range of different sports to customers with enticing offers for first-time sign-ups and returning customers, it is no surprise that it is on the list of the best betting sites in the UK. It features the ability to live stream selected sports alongside hosting a very rewarding loyalty scheme for customers who continually return. This could be amended to be more casual-player friendly so more can benefit from the scheme; however, it is still a great incentive to keep customers coming back.
T&Cs: New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
6. Sky Bet – Get £30 in Free Bets
Home to a good range of betting markets and a fantastic user experience, Sky Bet does not need much introduction. Its site and mobile app offer top user interfaces that make finding and placing your bets on any sports you like as easy as possible. It also has a strong customer support team that can be contacted by email, live chat, and social media platforms. While it offers so many great features and a top experience for its players, we noticed that its promotions could be better compared to its competitor betting sites.
T&Cs: New customers only. First single & e/w bet only. 5p minimum stake. Odds of 1/1 or greater. 3 x £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+. Begambleaware.Org
7. Betway – Get £10 in Free Bets
Betway is a popular place for sports bettors to find lots of promotions and betting options across a wide range of sports and events throughout the year. It’s one of the most recognised platforms in the industry for its features, which also include the ability to live stream various sports such as tennis, horse racing and football. With a large number of loyal customers returning to the site, we were surprised to discover that the site does not currently feature a VIP/Loyalty programme, which would be a valuable addition in the future.
T&Cs: *New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply.
8. Fitzdares – Bet £50 Get £25 in Free Bets
Fitzdares is one of the younger betting sites in the UK, but it uses some unique features to stand out from the crowd. It’s most famous for its mobile compatibility and text betting function, allowing you to text in the bet you want to make and have Fitzdares place it for you without any further input. The betting site has a slick design and a collection of betting promotions to keep any punter happy. Unfortunately, the website is arguably too minimal, making navigation more obtuse than it otherwise has to be.
T&Cs: New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
9. 10bet – 50% up to £50 Welcome Bonus
10bet is a well-established bookie in the UK and is especially popular with football bettors. The website is particularly well designed, with information laid out where you need it while including graphics that are interesting to look at but don’t interfere with the betting experience. We also love the variety of promotions on offer, and 10bet is renowned for just how good its football betting odds are. Unfortunately, we are disappointed that the free bets come with wagering requirements at 10bet, so we can’t say that the welcome bonus is the site’s best selling point.
T&Cs: New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+.
10. bet365 – Bet £10 Get £30 in Free Bets
It’s hard to make a list of the best UK sportsbooks without bringing up bet365 at least once. It’s one of the best-known bookies for a reason, and we’re just as fond of it as everyone else. The betting interface is easy to navigate, the odds are consistently high, and the customer care is thoughtful and responsive. We consider bet365 a betting site that horse racing fans, in particular, can’t pass up on, thanks to the bet365 price promise and racing value promotions. However, as is consistent with bet365 sites, there isn’t any kind of reward or loyalty scheme, which we feel is a missed opportunity.
T&Cs: Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
How to Find the Best Betting Sites in the UK: The Ultimate Guide
If you are wondering how you can find all of the best betting sites in the country for yourself, the Wisegambler.com betting experts have created the ultimate guide just for you. Below are all of the key features betting sites need to have to be one of the best.
Offers and Bonuses
To be considered one of the best betting sites in the UK, a site needs many great offers and bonuses for customers to claim. This includes new and existing customers, ensuring that you not only appeal to new users but keep the appeal for the ones who keep coming back. Betting sites with valuable welcome bonuses, such as free bets and deposit matches, will catch the attention of newcomers while offering your existing customers daily login bonuses and rewards for achieving certain milestones at a site.
Website and App
To be one of the top UK betting sites, the platform will be accessible on desktop and mobile devices. These betting sites included above all offer a website that functions on a computer and just as well on a mobile browser. It is also advantageous for online betting sites to have a dedicated mobile app that can be downloaded for those who prefer using apps.
Mobile Compatibility
A vital feature for all the brands included in the list of online bookmakers above is that a site and all its features are compatible with mobile devices. With the increasing number of people turning to mobiles, the number of users a site will appeal to will increase by offering a mobile-friendly platform or dedicated app. It allows customers to take their online betting on the go from wherever they are, allowing for increased accessibility. It also allows those who can only access one device to take advantage of it!
Betting Odds
When deciding what betting sites to use, customers will always be on the lookout for the best and most competitive odds that can be found among all of the top sites. Having valuable odds that compete with what can be found at other top sites will make customers more likely to opt to use a particular bookmaker. Also, having features such as best odds guaranteed and assuring customers that they will not find better value elsewhere are huge incentives for keen sports bettors.
Payment Methods
A key feature of betting sites that appeal to keen sports bettors is that they offer many accepted and recognised payment methods. This includes the standard debit/credit card and popular e-wallets like Skrill, PayPal, and Neteller. It is common for the best betting sites to accept payments via pre-paid cards, and some accept Google and Apple Pay. Accepting a range means there should be a method for everyone to use that they trust for performing both deposits and withdrawals at betting sites.
Customer Support
Customer support options are of utmost importance when trying to test any betting sites before making a recommendation. The team must be easy to contact and offer various methods of enquiry, often by email, live chat, telephone lines, social media, and sometimes web form. Sites must also have a FAQ page that answers common queries and can help customers in the first instance without needing to contact the team. Often, many of the best betting sites support teams that work around the clock, 24/7, to be available to customers as quickly as possible.
Payouts
All the best betting sites will have a range of different methods to enable customers to make their payouts quickly and successfully at the site. This will include recognised payment methods such as Visa, Mastercard, Skrill, Neteller, PayPal, online banking, pre-paid cards and cheques. Customers can expect to see their withdrawals and payouts in their account within 1-5 working days unless stated otherwise.
Betting Markets
An important feature that must be reviewed when analysing the sites included in the list of online bookmakers above is the range of betting markets that are on offer. Having a variety of betting markets enables customers to continue returning to a site and explore and place more wagers and appealing to new customers if there are markets not found at other bookmakers. If the selection of betting markets is underwhelming, this will not make it into the list of the best.
Streaming Capabilities
The ability to offer customers at betting sites access to an exclusive live-streaming service featuring all their favourite sports is almost becoming the norm. Being such a hugely popular feature, it is now a vital part of the process of determining if a site is one of the best places to bet. A top site will often include live streaming of various sports such as football, horse racing, greyhound racing and more.
Bet-Builders
Finally, we look at a betting site’s ability to place bet builders. A really popular feature when it comes to online sports betting is that of bet builders, as they enable sports bettors to add multiple single bets into one bigger combined wager and build a personalised bet. Add multiple markets from the same match to boost your odds and have them all win to win your bet-builder.
Best Betting Sites for Football
If you are looking for the best betting sites for placing your football wagers, we have provided our top five below.
- William Hill
William Hill has a top site full of football betting markets and options from which new and existing customers can benefit. It is an experienced bookmaker who knows what football fans want from its betting site.
- Betfred
One of the best betting sites for football bets and live streams, Betfred has been around for years and has cracked the football betting market. It also offers lots of great free bet opportunities on league and European matches. This site will also be great for betting on major football events like the World Cup and the Euros.
- BetVictor
A long-serving veteran of the world of football and football betting, customers at BetVictor can claim an exciting welcome offer when signing up to kickstart their betting journey with the brand. It is just the start of more great incentives at the bookmaker.
- Sky Bet
A self-proclaimed ‘home of football betting, ‘ Sky Bet covers many different sports with many betting options and markets available with some of the best odds.
- bet365
A recognised brand across the UK for its fantastic football offerings. It is one of the market leaders in promotions, odds, user experience, and customer satisfaction.
Best Betting Sites for Horse Racing
Looking for the best betting sites for betting on the horses? Gallop on with us below as we choose our top five sites.
- William Hill
A recognised name in the horse racing betting industry, William Hill needs no introduction as it is a go-to brand for the best horse racing offers across the biggest events. Complete the quick and easy signup process to get started, alongside claiming your free bets welcome bonus courtesy of the bookmaker.
- BetVictor
A popular site for keen horse racing punters to gather and place bets, this old-school bookie has it all. Choose from a huge selection of betting markets, options, offers and odds where they can not be beaten with BetVictor’s best odds guaranteed and more.
- Copybet
Another top brand for all your horse racing betting requirements, Copybet features a really great website full of opportunities to enhance your experience. It also includes its dedicated ‘tipsters’ feature, where you copy bets and get inspiration for placing your own. Copybet is also great for placing bets on horse racing events like Cheltenham Festival and
- Sky Bet
Sky Bet is a reliable and experienced betting platform for horse racing. One of the most widely recognised in the industry, it always has lots of competitive odds and promos for its new and existing customers.
- Tote
A sports betting site full to the brim with different betting types, Tote is a great place to for horse racing bettors and fans to find the best deals on both desktop and mobile.
For more information on the best horse racing betting sites in the UK, head over to our page here.
Best Betting Sites for Tennis
Next, we move on to tennis and the best betting sites for all things racquet sports.
- Copybet
Copybet has many great odds across all the major tennis tournaments, and its exclusive tipster feature allows customers to get some inspiration and even copy the bets that appeal to them.
- William Hill
If you want some great pre-match odds ahead of Wimbledon, the Australian Open, the US Open and more top tennis tournaments, William Hill is the place for you.
- BetVictor
BetVictor offers some great odds and betting options for tennis both on its desktop site and mobile app. Take advantage of the BetVictor bet builder and check out lots of stats alongside when placing bets on all the major tournaments.
- Betway
Viewed as a top platform for tennis betting, Betway includes ATP and WTA tour events alongside Challengers and semi-pro matches. There are over 20 markets for each match available for customers.
- bet365
Catch selected matches live-streamed exclusively at bet365 across the major tournaments throughout the year and take advantage of the betting site tennis promotions.
Best Betting Sites for Golf
If it is golf that takes your pick when it comes to betting sites, we have brought you our top five sites for all things golf where you can find the best value and betting options.
- William Hill
Viewed as the best place for new and experienced golf bettors, William Hill offers fantastic odds across PGA and DP World Tour events throughout the year that keep customers returning for all the best events.
- BetVictor
A cracking golf betting site for fans and punters alike, BetVictor provides some of the best golf tournament coverage alongside competitive prices and exclusive odds.
- Sky Bet
Featuring everything from the PGA Tour, the DP World Tour and LIV Golf, Sky Bet offers a top variety of golf betting markets and options throughout the golfing calendar. Find the likes of boosted golf odds and some great each-way betting options when using the site or the app.
- BetMGM
BetMGM is home to lots of exclusive golf odds and offers across the PGA Tour events, including a free-to-play game where based on your results, you can climb up a leaderboard and win bonus bets to use across more top golfing offers.
- bet365
Recognised by sports fans for some of the best odds on golf, bet365 have an extensive market open to keen golf punters throughout the golfing calendar, and has some competitive odds for events like the Masters.
Best Betting Sites for Greyhound Racing
We have included our five best sites below if you can’t decide where is best to bet on greyhound racing.
- William Hill
If it is race selection and competitive odds you are looking for when choosing the best betting sites for Greyhound racing, look no further than William Hill. Home to the best odds across the big stadium events such as Swindon, Romford and Bell Vue, it also has high-profile US and Australia races available to punters.
- Betfred
Betfred is home to some great live streams across Greyhound racing events that can be accessed from the website and on the mobile app. Watch the action and place your bets all in one place.
- Sky Bet
It will come as no surprise that Sky Bet is another top betting site for Greyhound racing. Check out the upcoming meetings and get involved with the site’s exclusive futures and specials running across the racing calendar.
- 10bet
Catch Greyhound racing live at 10bet thanks to its exclusive live stream available to customers when they create an account. Place your bets on the best of the UK and Ireland Greyhound racing action without missing any of the races when you use 10bet.
- bet365
Claim early prices of every Greyhound race in the UK when you play at bet365. Offering the best odds guaranteed and more, it is a top place among keen greyhound racing bettors.
Best New UK Betting Sites
There are also lots of great new betting sites that have taken the sports betting world by storm, from BetMGM, which came across after conquering the US, to sites such as Copybet, which bring unique features to the market with their exclusive ‘tipsters’ feature. Read below to learn more about the top five best new UK betting sites.
- Copybet
Featuring a unique ‘tipsters’ section, customers at Copybet can copy the bets of those in the know or use their tips as inspiration when placing theirs on the site.
- BetMGM
One of the biggest betting sites in the United States has come to the UK and has quickly become one of the best new UK betting sites thanks to its fantastic offers and competitive odds across a vast range of sports.
- Fitzdares
One of the UK’s fastest-growing online betting sites, Fitzdares is home to a great site and app with lots of betting markets and offers across various sports throughout the year.
- 10bet
10bet has a great reputation for its in-play betting offerings. With a wide range of sports available to choose from and all available across the website and app, it is a hit with keen sports bettors across the UK.
- Tote
A site with one of the strongest ranges of betting options, markets, and promotions for new and existing customers, Tote is a great new betting site to sign up for if you want to get the most out of your sports betting experience.
What Other Sports Can I Bet On?
Alongside all the sports we mentioned above, as I am sure you will know, there are so many more available at these best betting sites. You can also place your bets on any of the following sports.
- Rugby
- Darts
- eSports
- Boxing
- NFL
- NBA
- Cricket
- F1
- Snooker
How does Wisegambler Rate Bookmakers?
The process of a betting site making it into the highest opinions of the experts at Wisegambler and into this article is very thorough and involves a significant amount of work. To find out how it is completed, we have broken it down into 4 steps below.
Step 1: Try and Test the Bookmaker
The first step in rating all of the brands included in our list of online bookmakers is for the experts at Wisegambler.com to test many features that are considered the most important when it comes to successful, top betting sites. This includes the following:
- Customer Support Options
- Payment Methods
- Usability
- Mobile Compatibility
- Range Of Markets And Sports
- Odds
- Promos And Offers
- Sign Up Process
- Live Betting And Streaming
- Deposit And Withdrawal Minimums And Time Frames
Step 2: Collate and Compare the Results
The next step after several of the experts have tried and tested all of the features of a site is for them to collate all of their results and findings and regularly come together to compare their results and reviews. This allows for lots of different feedback from various people who may have identified something someone else has not. This is an extremely valuable step as it has findings from all angles, and everyone has different ways of participating in online betting.
Step 3: Talk to Real Players
The third step of the process is for the experts to take the time to chat with real, frequent players at these best online betting sites who are using them regularly. This further research helps to receive first-hand feedback from fans and familiar players who have compared their experiences across multiple different betting sites and find out what is good or bad about a certain site, how another is better or worse and what they would overall rate a site. First-hand experiences often help new customers decide where they wish to play.
Step 4: Regularly Check for Updates
The final part of the process is to regularly perform checks on these best betting sites and look out for any updates that may be relevant to include in the reviews and ratings. This involves regularly communicating with the operator about any major changes or small improvements, such as a website revamp or new categories. Changes as large as a new website will result in a new review process where the bookmaker will be reassessed, returning back to Step 1 of the process.
Check out more sports betting site recommendations from the experts at wisegambler.com here.
Betting Experience: Mobile vs Desktop
As more and more people opt to access everything on their phones, it is now a crucial feature that online betting sites have to include if they want to continue to be up there with the best. Online betting customers can experience everything on offer on their desktops and on their phones, which has helped to make betting sites even more accessible to those who may not have access to one experience or the other. An advantage to online betting on mobile is that it enables customers to take their betting on the go. Access your account and place or amend your bets whether you are at home, on your commute or a day out, picking up right where you left off on your desktop. Most online betting sites are accessible on mobile via a browser or an exclusive mobile app. Many UK betting sites are now available to download across iOS and Android devices, making monitoring your active bets and accounts quick and easy.
How to Sign Up to an Online Bookmaker
Getting yourself signed up with any of these top betting sites is super easy. To help you get started, we have provided a step-by-step guide below.
- Click the link on any of the betting sites above to be taken to the dedicated sign-up page.
- Enter your personal details like your name, address, date of birth, email address, etc.
- Create a unique username and password combination to use as your login.
- Sign in and make your first deposit into your account.
- Explore what is on offer, start your betting journey and enjoy!
The United Kingdom Gambling Commission: How Are Betting Sites Regulated?
For an online betting site to be able to operate legally within the UK, it must be licensed and regulated by The UK Gambling Commission (UKGC). The UKGC oversees all of the betting sites in Great Britain, including online casinos, bingo sites, sports and online betting, and more. This was supported by The Gambling Act 2005, which was established, requiring that each site sticks to a strict level of compliance, ensuring that players and customers are protected during their time at a site.
What to do if you have a gambling problem
We understand that gambling can be fun, but it’s important to gamble responsibly. If you are struggling with a gambling problem, please don’t hesitate to ask for help. There are people who can help you get on the road to recovery.
Here are some resources that can help you:
Frequently Asked Questions
Is it safe to use online betting sites?
In the UK, online betting sites are strictly regulated by the UKGC. If you’re unsure about the legitimacy of an online betting site, you can check out its UKGC licence to verify that it’s safe.
What are the best payment methods to use at online betting sites?
The best payment method will vary depending on how you like to bet. Debit cards or direct bank transfers are best for big spenders as they’re ideal for transferring large sums of money. E-wallets and prepaid cards, however, are better for smaller, quicker transactions, especially if you’re trying to limit your spending.
Which betting site is the best for in-play betting?
Our favourite in-play betting is William Hill, which offers registered players a comprehensive live betting service. It also features live streaming across many sports, so you can watch and bet live from the same platform.
What is the best payout betting site in the UK?
Our favourite payout betting site UK is William Hill, which offers withdrawal speeds of a few hours with some of its payment methods!
Which betting site has the best odds?
All the major betting sites have competitive odds and are constantly fighting for the number one spot; as such, no single betting site will always have the best odds. Some sites specialise in one type of sport and are likely to have better odds for those events than others. We recommend signing up for a couple of betting sites to cherry-pick the best odds across them.
Which betting site is the most trusted?
There are dozens of trustworthy betting sites in the UK! If you’re looking for a trusted site, all of our top picks for the best betting sites in the UK are licenced and above-board sportsbooks, so you can be confident when you use any of them. Check the top of this article to check them out.
What is the best spread betting site?
Spread betting in sports is far less common than fixed-odds betting, and far fewer sites host this kind of betting. In the UK, the top spread betting site is Betfair.
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