Anyone who is shrouded in the crowd may not really know what identity is, because of different persons involved, rowdiness and mixed ups. All these shade identity especially if the concerned has not yet carved a niche and separated itself clearly, it might be difficult to identify. It takes hard work and integrity to build a brand that is, it must certainly be what people across different sections have come to accept and cherished.
Thus, your identity is your brand therefore, always guide it jealously because some are out to scuttle your plans and dent your image. Once the brand in dented, the destiny may be punctured. Not all admirers have good mind, some are impostors. Hence your identity will breed a shinning and ever relevant brand that will not need to knock before great doors are opened.
It is normal and commonsensical to start small and unnoticed even, unskilled and petty but with consistence and progress, records are made, grounds are broken, impacts made and results seen. These process builds up with time combined with achievements to form a distinguished product or person. This productivity or personality in turn stands out to be identified as recognized entity.
Society accept and treats certain categories of people with respect more than the others because of dignity and degrees of reference they carry. In political space, this is highly respected especially when the individuals have greatly achieved some credits professionally.
However, some identifications is synonymous with negativity and failure. In this term, respect is not earned and, mere treatment with deprivation of honour are common features.
Brands or logos must steer clear and maintain strategic space of integrity which the entity showcase in dealings with members of public or international fora. Continuous and consistent display of competence and mastery of greatness establish goodwill.
This force is contagious as it spreads from top to bottom and directly affect as many as relate to the entity that carry the respect. For instance, some political and industrial personalities are easily identified with honour anywhere they are mentioned. Companies that are listed blue chips didn’t come about the class on a platter of gold. Multinational corporations have known this and, reason they do not joke with their strategic plans which they know keep furnishing their brands and hold them in high esteem cum standards.
In conclusion, when there is high operational standards to keep the goodwill running, the brand is valued and acceptable always expensive prizes.
Adunke Olatunji
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