The Director-General, Onitsha Business School, Prof Olusegun Sogbesan, has regretted their inability to seal a five-year N400m sponsorship deal for the Onitsha City Marathon.
Sogbesan told journalists in Onitsha, Anambra State on Wednesday that the deal broke down due to the state government’s attitude towards endorsing the Marathon.
He said the state government’s approval was a precondition for willing sponsors to enter into agreement with the organisers and put down their money.
He said, “Lack of cooperation from the previous administration affected the sponsorship of the programme.
“We lost huge amount of money, Anambra State lost that money, just one bank alone had agreed to sponsor the marathon to the tune of N400m for a five-year period.
“That would have helped to build three sports centres in the state; it would have improved the rating of the marathon itself with additional certification, added great value to the city and impacted greatly on the media community here.”
Sogbesan said the maiden edition of the marathon held in 2019 was a huge success in spite of the challenges, noting that it could not hold in 2020 due to COVID-19.
“We have not had the second edition of the Onitsha City Marathon because of the dysfunctional society and the people who are in positions that would have played the right roles that could have added value to the society.
“Not that the state will sponsor it, but some of the corporate organisations that indicated interest to sponsor it wanted to have confirmation from the state but, that, we lost,” he said.
The renowned professor said that the Onitsha City Marathon organisers had started a conversation with the new chairman of the Anambra Sports Development Commission, Patrick Onyedum.
He said the commission’s chairman had shown tremendous interest in the marathon and that negotiations were ongoing on how to return the marathon so that local and international long distance runners could compete for glory on the streets of Onitsha.
“We still have our certification; a visiting assessor from IAAF said Onitsha had the best marathon route in Africa. We are willing to work with the Anambra government to develop the sector,” Sogbesan added.
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