The Special Adviser to the President on Culture and Entertainment Economy, Hannatu Musawa, has said Nigeria is setting its sights on becoming the epicenter of creativity and culture in Africa.
She noted that the nation’s creative prospect has caught the attention of the world, adding that President Tinubu’s transformative agenda includes nurturing this valuable asset with the launch of “Destination 2030”.
According to her, the plan aims to supercharge Nigeria’s creative economy, positioning it as a global cultural and entertainment capital.
She noted that all sectors of the creative industry, from literature and music to film, design, visual arts, and heritage, will unite with a shared vision.
“Nigeria sits at an inflection point where our global cultural impact is at an all-time high, combined with a new progressive administration. The time is now to support the talent and institutions that power the cultural, entertainment and creative economy,” Musawa said in a statement.
She added that the contributions of many Nigerian artists, musicians, writers, curators, and artisans are already making waves internationally, exporting the nation’s vibrant culture.
According to her, with the implementation of the plan, Nigeria’s creative sector has the potential to become a substantial contributor to the nation’s economic growth, contributing meaningfully to the national Gross Domestic Product and creating much-needed jobs for talented youth in the sector.
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