Martell cognac launches ‘be the standout swift’ campaign with Davido

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Inspired by Davido’s epochal influence in the music industry, along with a strong background in inspiring, realizing potentials in rising talents – and Martell’s origin of redefining conventions – Martell, the oldest of the great cognac houses is proud to announce the launch of its brand new campaign; Be The Standout Swift, starring singer-songwriter and record producer, Davido.

A ‘Standout Swift’ is someone who charts new paths, conquers the unfamiliar, and faces the world with courage and audacity. As the lead ‘Standout Swift’, Davido will collaborate with Martell to inspire others to be resilient, bold and have the courage to create their own path.

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