2024 has been a landmark year for MAC Cosmetics, marked by collaborations that brought beauty and fashion together in unparalleled ways. As a driving force behind innovative and sustainable practices, MAC partnered with leading designers and iconic events, cementing its role as a pioneer in artistry and inclusivity.
The series of partnerships began with the Lagos Canvas event on September 3. Pioneered by Mo Abudu, the event celebrated Lagos’s dynamic culture through art, music, food, and fashion. MAC provided luminous, skin-focused makeup looks, complementing the models’ natural features and adding a refined touch to the vibrant runway presentation.
Later in the month, MAC joined forces with Banke Kuku to unveil her highly anticipated SS25 Oceans Collection. The collaboration began with a two-day shoot on September 30 at La Campagne Tropicana, captured by renowned photographer Kelechi Amadiobi.
It was followed by a virtual press conference with leading publications on October 11 during which Banke Kuku shared her vision for the collection. The pinnacle of this partnership was the Oceans Front Row event on October 18 at the Royal Box in Victoria Island. MAC’s artistry brought the ocean-inspired designs to life, captivating an exclusive audience that included influential figures like Mo Abudu, Toke Makinwa, and Her Excellency Ambassador Professor Olufolake Abdulrazaq.
On October 27, MAC took center stage at two prominent SS25 collections, Emmy Kasbit’s and Imad Eduso, showcasing versatility in bringing distinct creative visions to life. At Emmy Kasbit’s runway, MAC’s daring yet refined makeup looks elevated the collection’s narrative of modern tailoring, enhancing the powerful impact of each design. Simultaneously, MAC partnered with Imad Eduso, where the butterfly-inspired collection symbolizing faith, resilience, and renewal was elevated.
The celebration of artistry continued into November with partnerships that spotlighted iconic designers Tiffany Amber on November 2 and Jewel by Lisa on November 9. For both events, the MAC Cosmetics team tailored makeup looks to enhance the distinct styles and creative expressions of these celebrated designers.
MAC’s partnership with Lanre Da Silva also showcased its expertise during the SS25 Eternal Glamour women’s collection on November 17. The collection, a true celebration of bold designs and the brilliance of Nigeria’s creative industry, was enhanced by MAC’s artistry, which infused each look with glamour and elegance.
As MAC’s final contribution to the series of collaborations, their partnership with Future Face Africa by Elizabeth Isiorho, exemplified the brand’s commitment to nurturing young African models and propeling them onto global stages. MAC Cosmetics was pivotal during this year’s showcase, with looks that emphasized individuality and the expressive aspirations of the next generation.
Throughout 2024, MAC Cosmetics demonstrated a thoughtful approach to collaboration, celebrating artistry while fostering meaningful connections between beauty, fashion, and sustainability. These partnerships created opportunities to explore diverse creative perspectives, spotlighting the power of makeup as a form of expression that enhances storytelling.
By working alongside visionary designers and cultural events, MAC continues to inspire innovation, cultivate inclusivity, and contribute to conversations shaping the future of beauty and fashion.
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