Job Vacancy: Product and Application Specialist

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Job Vacancy: Job title: Product and Application Specialist

Job description: Job Description:

Our client is a foremost supplier of high quality medical diagnostic products and services in West Africa.They are looking to hire a Product and Application Specialist in Lagos.

Job Overview

As a Product and Application Specialist, you will be primarily responsible for developing assigned brands’ Growth Strategy, Annual

Business Plans in joint consultation with Principal Partners and Management & Marketing Team.

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Ensuring Sales Team, Distributor Partners, End Customers are trained extensively on tangible product benefits vs.

competitive products. Establish market leadership by Volume and Value for assigned brands in the allocated geography.

Job Responsibilities

• Develop strategic growth roadmap for master brands and individual products to gain and retain market leadership

• from a volume and value perspective.

• Conduct Market and Competitive landscape study – Segment market into smaller, addressable markets as per

• specialty and/ or customer group and estimate market size for each in terms of revenue, profits, growth rate.

• Develop a Portfolio for the company to be able to play in all accessible customer and specialty segments.

• Ensure Sales Teams, Channel Partners and End Customers are trained extensively on product benefits to be able

• to calculate tangible gain.

• Ready Sales Tools are provided to Sales Teams – CPT Calculator, Comparisons with Internal and Competitive

• Products, Product Lifetime Operational Cost, Product Lifetime Maintenance Costs, Nuanced benefits including

• broader test range etc,

• Work with marketing to create original content i.e., customer testimonials and increase Product Visibility

• amongst targets audience.

• Organize customer seminars from time to time to exhibit capabilities of the products (not yet fully explored by

• customers) in portfolio to develop key opinion makers and early buyers.

• Work with Marketing to develop Product Positioning, Price Positioning, Sales Targets, Profit Contributions etc.

• Work with marketing and develop events participation calendar – track all the leads generation for actual Return

• on Investment vs. Plan.

Product Detailing

• Lead/partake in product presentations to customers, prospects, and the sales team to promote and support IVD products within an assigned territory.

• Liaise with customers to understand their workflow and help them with optimization of their analyses, and

• provide relevant sales lead gathered to the sale team to support and enhance sales processes.

• Act as primary field technical interface between the sales team and customer by leading products specification &

• application discussions and providing scientific explanations and clarifications on the company’s Laboratory solutions to

• prospective customers.

Application Support

• Ensure customers’ receipt and implementation of all product/quality notifications from the companys’ Principals by working

• with the customer service department.

• Provide efficient instrument applications configuration and timely and precise applications support to customers,

• including instrument troubleshooting, resolution of scientific-related problems, and providing updates on new methods & techniques.

• Participate in or organize seminars and CMEs for concerned professional associations, research groups, hospitals and diagnostic facilities.

• Conduct adequate and standardized Instrument Operators’ Training to customers remotely, onsite and in the company’s Biomedical Training School.

• Manage relationships with partners including business planning, supply chain, collaborative customer follow-ups, and organizing training for the sales team.

• Maintain/update periodic reports, such as troubleshooting report sheet, opportunity pipeline trackers, maintenance contract tracker, meeting summaries with strategic customers, etc.

Job Requirement

• Bachelor’s degree in medical laboratory science (B.MLS) or Master’s degree in Biological Sciences.

• Certification in any product specialist course is an added advantage.

• Membership of MLSCN and AMLSN 2+ years experience in medical laboratory practice.

• Hands-on experience with medical instrument.

• Product Management experience is an added advantage.

• In-depth knowledge of products in assigned portfolio.

• Knowledge in laboratory instrumentation and automation.

• Ethics and Professionalism.

Location: Lagos, Lagos State

Job date: Fri, 04 Aug 2023 03:32:35 GMT

Apply for the job now!