Job Vacancy: Marketing Manager (Medical Diagnostic)- Lagos


Job Vacancy: Job title: Marketing Manager (Medical Diagnostic)- Lagos

Job description: Job Description:

Our client is a foremost supplier of high quality medical diagnostic products and services in West Africa.

Job Summary

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▪ Lead development and execution of strategic marketing plans for the company

▪ Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development,provide sales support, and advance brand building.

Key Responsibilities

▪ Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans

▪ Evaluate the impact of marketing programs in achieving stated objectives, including impact on sales, lead flow, and customer retention

▪ Identify marketing opportunities by understanding consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share

▪ Review and update product pricing based on market conditions

▪ Lead drafting and dissemination of newsletters and corporate communications to customers and partners

▪ Develop marketing-related content for the company websites

▪ Design and implement promotional campaigns

▪ Build and maintain customer database

▪ Liaise with the marketing teams of our suppliers

▪ Implement other ad-hoc marketing initiatives

▪ Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

▪ Partner with sales and business development teams, other internal stakeholders, and external agencies and vendors.

Education and Work Experience

▪ Bsc in Marketing or related field

▪ At least 7 years’ experience in marketing role with evidence of career progression

▪ Prior healthcare-related marketing experience is a strong plus

▪ MBA degree from reputable business school – a strong plus

▪ Outstanding oral and written communication skills

Competency and Skill Requirement

▪ Good knowledge and understanding of strategic marketing concepts, principles and

practices

▪ Prior experience managing team of product managers

▪ Excellent problem analysis and solving skills

▪ Excellent oral and written communication skills

▪ Good report writing and presentation skills

▪ Ability to demonstrate commitment to ethical standards and high level of integrity

Location: Lagos, Lagos State

Job date: Fri, 10 Dec 2021 08:57:25 GMT

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