Job Vacancy: Head of Marketing

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Job Vacancy: Job title: Head of Marketing

Job description: Job Description:

JOB OVERVIEW

Our Client, a digital trust infrastructure company in Africa, is seeking to hire a talented and dynamic Marketing Lead to join their team.

This is person will be responsible for driving their marketing initiatives and developing strategies to increase their brand awareness, acquire new customers, and drive revenue growth.

JOB RESPONSIBLITY

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• Developing the company’s brand: Responsible for developing the brand identity and messaging.

• This includes creating a unique value proposition, developing a consistent visual identity, and creating messaging that resonates with the

• company’s target audience.

• Building awareness: Responsible for creating awareness of the company’s products. This involves developing and executing campaigns that reach the target audience through various channels such as social media, content marketing, email marketing, and advertising.

• Community building: Build and grow our community through social media, content marketing, and other community-building activities. Engage with our community to create a loyal customer base that advocates for our brand.

• Digital marketing oversight: Oversee all aspects of digital marketing channels including email, social media, and search advertising. Ensure that all campaigns are optimized for maximum impact and aligned with the overall marketing strategy.

• Strategic Sales Partnership: Develop, build and manage meaningful relationships with potential strategic partners to drive new business opportunities and campaigns.

• Agency, affiliate, and referral program building: Develop and manage agency partnerships, as well as build and grow our affiliate and referral programs. Create incentives and programs that encourage partners and customers to refer new business.

• Driving lead generation: Responsible for generating leads that can be passed to the sales team. This includes developing and executing campaigns that capture.

Requirements

We are keen to hear from professionals who have at least 8 years of experience in a similar role. Beyond that, we would like to see the following on your CV or portfolio:

• A Bachelor’s degree in Communications, English, Journalism, Literature, Marketing or other related fields.

• 3+ years of experience in a marketing leadership role.

• Proven track record of developing and implementing successful marketing

campaigns.

• Candidate must possess a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from

concept to execution.

• Excellent communication, interpersonal, and business writing skills

• Ability to analyze data and use insights to drive marketing decisions.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• We are especially looking for candidates who are highly proactive and are keen to take initiative on the job.

• Experience in the tech start-up is a plus.

Location: Lagos, Lagos State

Job date: Sun, 23 Jul 2023 06:00:02 GMT

Apply for the job now!