Job Vacancy: Job title: Head, Data Analyst
Job description: Role: Head, Data Analyst
Employment Type: Full Time
Salary: Attractive
Experience: 5-7 years
Qualification: First degree in Mathematics, Statistics or any other related field.
Reports To: Chief Marketing Officer
Timeline: Immediate
Location: Lagos
We are seeking to hire a Data Analyst for our client, a leading manufacturer of food and beverages in Nigeria. This individual will be responsible for conducting the conversion of data into insights that will lead to informed business decisions. The Data Analyst must have strong experience using a variety of data mining/data analysis methods, using a variety of data tools, building and implementing models. (S)he must have a proven ability to drive business results with their data-based insights and must be comfortable working with a wide range of stakeholders and functional teams to achieve strategic objectives. (S)he will support the operational and marketing teams with insights gained from analysing data.
Duties/Responsibilities:
Provide ongoing reports for actionable decision making
Identify, analyze, and interpret trends or patterns in complex data sets
Analyze the impact/effectiveness of Promotional Activities
Mine, analyze and interpret data using statistical techniques to drive resource optimization, product development, marketing techniques and business strategies.
Acquire data from primary or secondary data sources, administer and maintain databases/data systems
Utilize technical and programming skills to enhance and develop process automation
Use predictive modelling to increase and optimize customer experiences, sales generation and other business objectives
Identify, analyze, and interpret trends or patterns in complex data sets using various statistical techniques.
Assess the effectiveness of promotions and promotional activities.
Develop tools to monitor and analyse performance and data accuracy.
Model performance for future launch plans and projects, and track performance vs target with recommendations on improvement
Lead all brand consumer research work across all brands, working with agency to analyze results.
Lead internal brand surveys, analyze and report on recommendations
Professional Qualification/Skills
Strong problem-solving skills with an ability to multitask and work under pressure.
Experience using analytical computer languages (R/Python, SQL, etc.) to manipulate data and draw insights from large data sets
Advanced Excel user
Experience with report and process automation using MS SQL, VBA and other technologies
Experience querying databases and using statistical techniques
Knowledge and experience creating and using machine learning algorithms and statistics: regression, scenario analysis, modelling, clustering, decision trees, Sentiment Analysis (NLP) etc
A drive to learn, master and recommend new technologies and techniques
Location: Lagos, Lagos State
Job date: Wed, 21 Feb 2024 23:25:39 GMT
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