Job Vacancy: Brand Manager – FMCG

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Job Vacancy: Job title: Brand Manager – FMCG

Job description: Roles and responsibilities

Job Summary – Responsible for managing designated brand; development and implementation of brand / marketing initiatives for brand to time and budget, to deliver on brand growth and equity objectives.

Organisation

– Base: Lagos, may travel within Nigeria as may be required

– Reporting line: Marketing Manager/Head Marketing

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– Direct reports: Marketing Assistant/ Officer where applicable

Key Roles/Responsibilities

– Drive achievement of brand (s) contract volume, value, market share, distribution and equity objectives/targets as agreed with Marketing Manager/Head Marketing/CM

– Drive execution of brand activities to ensure consistency with Portfolio/Product line strategy.

– Drive successful implementation of consumer/shopper support initiatives and where required channel support strategies, in line with brand positioning

– Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs).

– Drive on-time delivery of NPD initiatives to market and closely manage launched products through launch and growth phase

– Tracking, monitoring of brand/competition/category performance in markets and channels to identify opportunities where present, can also proffer remedial solution (s) where there may be issues.

– Judicious utilization of brand budget to ensure activities required are effectively implemented

– Involvement in and post event evaluation of specific consumer or trade-related activations and promotions with appropriate closure reports as required.

– Preparation of brand update data for monthly, quarterly and yearly regional marketing reports

– Preparation of brand briefs for brand / marketing initiatives as may be required

Skills/Qualifications

– A good 1st degree, possibly masters (not compulsory) from a reputable university

– At least 5 years brand management experience in (though not limited to) FMCG

– Proficiency in Microsoft office – Word, Excel and PowerPoint a must

– Must have good interpersonal communication skills (verbal & written)

– Must exhibit strong (intermediate) analytical skills

– Must have an eye for detail and a creative mind

– Must have external orientation and be conversant with developments in the macro-environment especially nationally

– Must be diligent, assertive and adaptable in the pursuit of his/her objectives

– Must be a team player that can interact freely

KPI

– Achievement of yearly brand objectives; volume, value, market share, distribution, SOV and Brand Equity ratings

– Realization of agreed NPD initiatives (SKU or brand initiatives as required) and monitoring to achieve launch objectives

– Effective and timely implementation of agreed strategic plans for brand with consumers, and across channels in liaison with Trade Marketing unit /Sales

– Monthly brand spends tracking and reporting in liaison with Finance and Sales

Key Interfaces

Internal: Purchasing, Finance, Production/ Supply chain, Sales/ Trade Marketing and Regional Product/ Packaging Development and Marketing teams (as may be required)

External: Media / Research /Outdoor / BTL / Regulatory Agencies – where required

Women-friendly workplace:

Maternity and Paternity Benefits

Location: Nigeria

Job date: Sat, 10 Feb 2024 08:23:31 GMT

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