In the last decade, the Red Devils have boasted one of the best commercial operations in the world, with overseas tours and big-name signings boosting the club’s coffers.
However, the Manchester giants have gone five years without a trophy and will not feature in next season’s Champions League after a sixth-placed finish this term.
Earlier this year, fellow Dutchman Louis van Gaal – who managed United between 2014 and 2016 – warned Ten Hag against heading to Old Trafford, claiming the club were more focused on the commercial side of the game rather than winning trophies.
But, speaking in his press conference on Monday, Ten Hag indicated the United hierarchy have assured him that getting the team back to winning ways is their No. 1 priority.
He said: ‘I have heard (Van Gaal’s warning). As I said I draw my own line. I’m convinced that will not be the case.
‘I spoke of course with the directors about it. Football is one, two and three in this club.
‘Every club these days is commercial. Every club needs it. They need the revenue to be in the top.’
Ten Hag has a big job on his hands at United, with a disconnect between the team and the club’s fans owing to poor performances.
This season, the Red Devils finished sixth in the Premier League with their lowest ever points tally.
Drawing from the club’s huge commercial revenues, a rebuild of the squad is expected to be launched this summer with a striker, central-midfielder and central-defender being targeted.
Yet securing the players on the top of Ten Hag’s wishlist will be harder than ever before with Old Trafford no longer the attraction it once was.
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