The Christian Association of Nigeria on Tuesday commended FrieslandCampina WAMCO Nigeria Plc, maker of Peak Milk, for taking responsibility and issuing a public apology following its controversial Good Friday advert.
The PUNCH reports that CAN described the advertisement as “insensitive, offensive, and totally unacceptable.”
The advert CAN complained about has the photograph of a dented tin of Peak Milk, punctured in two places, with a nail dripping milk, lying beside it and captioned “Bruised and Pierced for us. #GoodFriday”.
CAN, in a statement signed by the General Secretary, CAN, Barr. Joseph Daramola, said it has accepted the apology of the company, urging other organisations to take caution when placing advertisements.
“We acknowledge the prompt response and sincerity of FrieslandCampina WAMCO in recognizing the insensitivity of their social media posts and taking necessary steps to make amends. As Christians, we believe in forgiveness, and we accept the apology of the company.
“We call on other organisations and individuals to learn from this incident and be mindful of their actions and statements, especially in matters concerning religion and spirituality. We urge all Nigerians to embrace tolerance, respect, and peaceful coexistence, regardless of our diverse religious beliefs.
“Once again, we appreciate the gesture of FrieslandCampina WAMCO Nigeria PLC, and we hope that this incident will foster a more cordial and respectful relationship between the company and the Christian community,” the statement read in part.
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