Before you adopt that consumer engagement strategy, think about optimizing for media impact and efficiency

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    Like almost everyone these days, companies too feel the heat of the economic effects of the current pandemic. The cost of doing business is up and companies have to optimise for the new-normal environment, despite shrinking revenues.

    The post Before you adopt that consumer engagement strategy, think about optimizing for media impact and efficiency appeared first on Newspot – Nigeria and World News.

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