Arsenal rejected Spotify as Barcelona seal enormous deal for same proposal

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Arsenal owner Stan Kroenke spurned Daniel Ek’s advances to buy the Gunners (Picture: Getty Images)

Barcelona are on the verge of signing a sponsorship deal with Spotify worth up to around £236m, which will including naming rights of the Camp Nou – a proposal which Arsenal have previously rejected.

Spotify co-founder Daniel Ek approached Arsenal before Barcelona with the idea of a stadium naming rights deal, a proposal which eventually led to the Swede looking to buy the club from current owner Stan Kroenke last year.

However, nothing came of either suggestion, with the Arsenal owners not looking to sell and the naming rights move not getting off the ground either.

Barcelona have become beneficiaries of this, with Spotify set to spend big on the sponsorship deal which will be a welcome boost to the finances of the cash-strapped Catalan club.

The Guardian report that the £236m deal with Barcelona is for shirt sponsorship and stadium naming rights for three seasons starting this summer, working out at a very handy £78.6m-a-year.

The stadium will be renamed Spotify Camp Nou, representing the first time the arena has changed its title in its history.

It is not a decision that will be universally popular among Barcelona fans, but is one that could see them compete in the transfer market in the summer, with the club linked with an ambitious move for Erling Haaland from Borussia Dortmund.

Arsenal, of course, already have a naming rights deal with Emirates, which is due to run until the end of the 2024/25 season.

SportsProMedia report that the deal with the airline is worth around £40m-a-season to the Gunners.


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