Job Vacancy: Creator Partnerships Manager

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Job Vacancy: Job title: Creator Partnerships Manager

Job description: Job Description:Uncover is a three-year-old women’s wellness and skincare start-up, born in a global incubator, boasting of rapid traction and a community of nearly 200K women worldwide. They make science- backed, focus group tested products putting melanated skin at the center of their R&D.They sell their products online (D2C) and offline (through top retail chains) and have established a top position in core markets, (Kenya & Nigeria). They are looking for a Creator Partnerships Manager to manage their influencer and UGC creator strategy, selection, onboarding, briefing, and analytics.How they work…They leverage tech, content, and community to drive disruptive growth. Their brand is pioneering, client-led, communal, wise, and approachable. The company culture is goal-driven, self-improvement-oriented, collaborative, compassionate, and hard-working.About the role..This role is pan-African and so the person would be responsible for the strategy in Kenya, Nigeria and as they grow: Ghana, Uganda, and even diaspora markets like the US. It is a combination of someone who can think analytically/strategically about brand growth but also can roll their sleeves up and create influencer briefs, collect invoices, and follow up with influencers. If you are able to shoot content it’s a bonus!The Manager would lead creator collaborations, manage campaigns, and build brand communities across their social media channels.The ideal candidate…The ideal candidate is a creative matchmaker, content strategist, and data whiz who thrives on building relationships and driving results. This is someone who understands the influencer and UGC creator space, is in the know of social media and follows all the right people. Smart enough to apply themselves to new markets and have some international exposure (whether it is where they studied, worked or otherwise).Overview: We seek a talented and passionate Creator Partnerships Manager toCreator & Community Strategy

• Drive Uncover’s creator strategy for UGC creators including scaling our creator community, processes & tech to

drive creator selection, briefing, rewards, and engagement.

• Create UGC and Influencer strategies to drive key business KPIs, including growth in followership/awareness,

engagement rates, sales, and brand love.

• Build UGC & influencer strategies to drive awareness and followership in new markets.

• Drive innovation to Uncover’s creator strategy through unique ideas – affiliate link programs, reward

programs, etc.Monthly Creator Campaign Management & Optimization: Oversee the execution of influencer and UGC campaignsfrom start to finish. This includes:

• Content Strategy & Collaboration: Collaborate with Uncover’s Digital Team to develop engaging content

campaigns featuring our creators. Provide creators with creative direction and brand guidelines while allowingtheir unique voice and style to shine through and drive sales for Uncover’s e-commerce site and retail partners.

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• Creator Recruitment & Onboarding: Source and identify talented creators with strong brand alignment and

audience engagement. Develop a streamlined onboarding process to ensure new creators understand Uncover’sbrand values and messaging.

• Contract Management: Negotiate, schedule, and finalize contracts with creators. Ensure all creators receive,

review, and return fully executed contracts on time. Maintain a clear record of all agreements.

• Campaign Scheduling: Collaborate with creators to develop realistic timelines and deadlines for content

creation, approval, and publication. Utilize project management tools to track progress and ensure on-timedelivery.

• Performance Tracking & Optimization: Track campaign performance, analyze data and adjust for continuous

optimization.Creator Relationships

• Manage a Diverse Creator Network: Develop and maintain relationships with content creators (influencers and

UGC creators) across multiple regions, including Kenya, Nigeria, Ghana, and North America.

• Creator Growth & Development: Build strong relationships with creators. Provide ongoing support and

feedback to help creators grow their platforms and effectively represent the Uncover brand. Exploreopportunities for creator education and workshops.

• Creator Events & Shoots: Manage creator events and support the brand team with video/photo shoots as

required.Stay Ahead of Trends:

• Be able to execute video shoots that drive brand messaging.

• Support the team on general community building and brand initiatives such as community events, launch events,

pop-up filming, etc.

• Stay informed about the latest trends in influencer marketing and the creator landscape across multiple regions.

To be considered in this role…Experience and Education

• Proven experience of 3 years in influencer marketing or social media management, preferably within the beauty or skincare industry.
• Strong understanding of social media platforms (Instagram, TikTok, Facebook, LinkedIn) and their respective best practices, algorithms, and trends.
• Proven track record of building and managing successful creator partnerships across various platforms.
• Strong understanding of the influencer landscape in Kenya, Nigeria, Ghana, and North America.
• Excellent communication, collaboration, and interpersonal skills.
• Passion for the skincare industry and brand awareness of Uncover (a plus).
• Fluency in English and potential fluency in additional languages spoken in focus countries (a plus).
• Proficiency in social media analytics tools and platforms to track performance metrics and derive actionable insights.
• Ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.
• Passion for wellness, lifestyle, and/or beauty is preferable.
• Bachelor’s degree in marketing, Communications, or related field (preferred).

The goodies..

• A fixed salary
• Opportunity to be part of a brand that affects the lives of millions.

Location: Lagos, Lagos State

Job date: Wed, 29 May 2024 04:34:14 GMT

Apply for the job now!