Job Vacancy: Digital Marketing Executive

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Job Vacancy: Job title: Digital Marketing Executive

Job description: Company description Teoaris Consulting is a dynamic recruitment company in Nigeria. We continually invest in new skills, new tools, and new methodologies to assist…Job Ad & Profile DescriptionPosition : Digital Marketing ExecutiveOur client, a leading logistics company in Nigeria requires a competent Digital Marketing Executive.The Digital Marketing Manager will lead the development and execution of digital marketing strategies to drive brand awareness, lead generation, and customer engagement for our freight-forwarding and logistics services. This role requires a creative and analytical individual with a deep understanding of digital channels, marketing technologies, and the logistics industry. The Digital Marketing Manager will oversee all digital marketing initiatives, including website management, content creation, social media, email marketing, SEO/SEM, and analytics.Key Responsibilities:1. Develop and implement comprehensive digital marketing strategies to increase online visibility, website traffic, and conversion rates, aligning with overall business objectives.2. Manage the company’s website, ensuring it is optimized for search engines, user experience, and conversion optimization. Collaborate with web developers and designers to implement updates and enhancements as needed.3. Create compelling and relevant content for digital channels, including website copy, blog posts, articles, infographics, videos, and social media posts, to engage target audiences and drive traffic.4. Lead social media marketing efforts across platforms such as LinkedIn, Twitter, Facebook, and Instagram, developing content calendars, posting schedules, and community engagement strategies.5. Plan and execute email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis, to nurture leads and drive customer retention.6. Manage paid advertising campaigns on digital platforms such as Google Ads, LinkedIn Ads, and Facebook Ads, optimizing budget allocation, targeting, and ad creative to maximize ROI.7. Monitor and analyze key performance metrics and KPIs across digital channels, using tools such as Google Analytics, SEMrush, and social media analytics platforms, to track progress and identify areas for improvement.8. Stay updated on digital marketing trends, best practices, and emerging technologies, recommending innovative strategies and tactics to enhance the company’s digital presence and competitiveness.9. Collaborate with internal teams, including sales, operations, and IT, to align digital marketing efforts with overall business objectives and support integrated marketing campaigns.10. Manage relationships with external vendors, agencies, and freelancers as needed for digital marketing initiatives, ensuring deliverables meet quality standards and deadlines.Required profile for job ad : Digital Marketing Executive

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
• Proven track record of success in digital marketing roles, preferably within the logistics or transportation industry
• Deep understanding of digital marketing principles, tactics, and best practices, including SEO, SEM, social media, email marketing, content marketing, and analytics
• Proficiency in digital marketing tools and platforms, such as Google Analytics and CMS systems
• Strong analytical skills with the ability to interpret data, extract insights, and make data-driven decisions to optimize performance and ROI
• Excellent communication, project management, and organizational skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment
• Creative thinker with a passion for innovation and problem-solving, able to generate new ideas and strategies to drive business growth through digital channels
• Team player with strong interpersonal skills, able to collaborate effectively with cross-functional teams and external partners
• Experience with logistics or supply chain management is a plus.

Job criteria for job ad : Digital Marketing Executive Job category :Marketing, communication
Industries :Import-export businessTransport, logistics, postal services
Employment type :Permanent contract
Region :

Location: Nigeria

Job date: Tue, 30 Apr 2024 22:57:04 GMT

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