Job Vacancy: Content Marketing Lead

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Job Vacancy: Job title: Content Marketing Lead

Job description: FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures. FairMoney maintains a strong international presence, with offices in several countries, including France, Nigeria, Germany, Latvia, the UK, Türkiye, and India.In alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents.To gain deeper insights into FairMoney’s pivotal role in reshaping Africa’s financial landscape, we invite you to watch informative video.We are looking for a content marketing leader who can take ownership of our content marketing team and help create & implement a content marketing strategy that drives engagement, grows our owned and paid channels and builds the profile of the brand through content.You will work alongside teams focused on digital, growth, product development, brand marketing, and customer experience, so you must enjoy working collaboratively.The ideal candidate should possess a blend of creative flair, strategic thinking, stakeholder management and excellent communication skills.Key Responsibilities:Brand Development:

• Develop and maintain a strong brand identity that aligns with the company’s vision and values.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all channels (Social Media, CRM, Website, and Traditional & Digital Media)
• Conduct market research to stay informed about industry trends and competitor activities.

Content Strategy:

• Create and implement a comprehensive content strategy that supports overall business objectives.
• Supports the development of engaging and high-quality content for various platforms, including websites, social media, CRM, traditional and digital marketing materials.
• Ensure content is tailored to target audiences and adheres to brand guidelines.

Communication:

• Craft compelling and clear communication messages for internal and external stakeholders.
• Collaborate with the marketing team to develop effective communication plans for product launches, events, and campaigns.
• Monitor and analyze the performance of communication strategies and make data-driven improvements.

Digital Presence:

• Manage the social media team to enhance the company’s digital presence through social media, blogs, and other online channels.
• Stay updated on digital marketing trends and incorporate innovative strategies to increase brand visibility.

PR and Stakeholder Management:

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• You will develop relationships with relevant media outlets and pitch stories to gain positive press coverage.
• Ability to manage crisis and stakeholders.
• You will organize and participate in industry networking events; to connect with regulators, potential customers & partners.

Collaboration:

• Work closely with design, CRM, growth and marketing team to ensure a cohesive and unified brand presence.
• Collaborate with external agencies and partners to execute specific brand and content initiatives

RequirementsEducational Background:

• Bachelor’s degree in Marketing, Communications, or a related field.

Experience:

• 5 years experience in content marketing with a fintech company, minimum of 3 years in a leadership role.
• Demonstrated experience in building a content marketing strategy that impacts business results.
• Excellent written skills with the ability to present at the board level and inspire a team.
• Broad experience across content marketing channels and a thirst to continue testing and learning.
• Strong portfolio showcasing successful brand, content initiatives and PR campaigns.

Skills:

• Exceptional written and verbal communication skills.
• Proficient in content creation tools, social media platforms, and analytics.
• Strategic thinking with the ability to translate business goals into effective brand and communication strategies.
• Ability to collaborate effectively in a cross-functional team environment.
• Excellent project management skills with the ability to meet deadlines.

Benefits

• Private Health Insurance
• Pension Plan
• Training & Development
• Hybrid work
• Paid Time Off

Interview Process * Screening call with a Senior Recruiter- 30 minutes

• Technical interview with Head of Marketing and MD, Nigeria- 45 minutes
• Technical & Fit interview with other members of the Senior Management team- 45 minutes

Location: Nigeria

Job date: Thu, 21 Mar 2024 23:18:43 GMT

Apply for the job now!