Job Vacancy: Job title: Digital Ads Manager
Job description: Job Description:
Our client is a leading digital marketing company in Lagos.
Responsibilities:
Develop comprehensive advertising campaign strategies aligned with client objectives, target audience, and budget parameters.
– Plan, launch, and monitor digital ad campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others.
– Manage advertising budgets effectively, optimizing spend to maximize ROI and achieve campaign objectives.
– Collaborate with creative teams to develop engaging ad creatives, including copywriting, design, and multimedia content.
– Utilize audience segmentation and targeting techniques to reach the right audience with relevant messaging.
– Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for optimization.
– Conduct A/B tests to optimize ad creative, messaging, targeting, and bidding strategies for continuous improvement.
– Serve as the primary point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
– Stay abreast of industry trends, best practices, and emerging technologies in digital advertising to ensure campaigns remain innovative and competitive.
– Work closely with cross-functional teams, including account managers, creative teams, and data analysts, to ensure seamless campaign execution and alignment with client goals.
Requirements:
– 3 or more years of experience in digital advertising, with a track record of managing successful campaigns across various platforms.
– In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc. as well other ad buying platforms like Eskimi and Opera
– Strong analytical skills, with the ability to interpret campaign data, identify trends, and make data-driven decisions to optimize performance.
– Excellent communication and presentation skills, with the ability to convey complex concepts and insights to clients and internal stakeholders.
– Proficiency in ad management tools and platforms, such as Google Analytics, Google Tag Manager, Facebook Business Manager, etc.
– Strategic thinking and problem-solving abilities, with a focus on delivering
measurable results and driving business growth.
– Detail-oriented approach with strong organizational and project management skills.
– Bachelor degree in Marketing, Advertising, Business Administration, or a related field.
Location: Lagos, Lagos State
Job date: Thu, 22 Feb 2024 04:08:59 GMT
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