Job Vacancy: Brand and Communication Manager Job at Fina Trust Microfinance Bank

Advertisement

Job Vacancy: Job title: Brand and Communication Manager Job at Fina Trust Microfinance Bank

Job description: Fina Trust Microfinance Bank, a member of LOLC Group with corporate Head Office in Colombo – Sri Lanka, is one of Nigeria’s foremost Microfinance Banks. Its operating license was secured from the Central Bank of Nigeria (CBN) in September 2009 as a Microfinance Bank. Fina Trust Microfinance Bank has built a resounding success on excellent service delivery in a uniquely customer friendly environment through professional staff, leveraging on world-class technology.

We are recruiting to fill the position below:

Job Position: Brand and Communication Manager
Job Location: Lagos
Employment Type: Full-time

Description

• The ideal candidate will be responsible for adapting Fina Trust MFB branding strategy for the target market and is also responsible for building that awareness by developing and executing on marketing strategies to meet consumer needs and maximize profits.
• ???Development of branding strategies, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term to a line with group branding standards.
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Evaluating and optimizing marketing and pricing strategies.
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding.
• Analysing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Oversee to Marketing storm by working alongside with the Regional Managers and Marketing teams.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Objectives

Advertisement

• Effective communication of all Branding activities to the bank.
• Analysing market trends and preparing forecasts
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Market storm.

Required Educational / Experience

• Bachelor’s Degree in Marketing, Business or a related field, marketing strategy

Location: Nigeria

Job date: Mon, 15 Jan 2024 00:46:05 GMT

Apply for the job now!