Job Vacancy: Head of marketing

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Job Vacancy: Job title: Head of marketing

Job description: Job Description:

Our client is a leading landscaping and gardening company whose mission is to transform spaces and communities using plants and flowers in West Africa. To achieve this, we are seeking an experienced and strategic Group Head of Marketing to lead our marketing efforts across all business segments and also develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.

KEY RESPONSIBILITIES

• Develop and execute the overall marketing strategy for our client, aligning it with the company’s goals and objectives

• Lead and manage a team of marketing professionals, providing guidance, support, and mentoring to ensure their success

• Drive brand development and positioning efforts to enhance their presence in the market

• Conduct market research and analysis to identify customer needs, preferences, and market trends

• Develop targeted marketing campaigns and initiatives to reach specific customer segments and achieve business objectives

• Oversee the creation and implementation of integrated marketing plans, including digital marketing, traditional advertising, public relations, social media, events, and promotions

• Collaborate with cross-functional teams to ensure marketing strategies are effectively integrated with other business functions, such as sales, operations, and finance

• Monitor and analyze marketing performance metrics, and make data-driven decisions to optimize marketing activities and drive ROI

• Manage the marketing budget and allocate resources effectively to maximize marketing impact

• Build and maintain relationships with key stakeholders, including customers, vendors, media outlets, and industry associations

• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing and make recommendations for innovation and improvement.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field (Master’s degree preferred)

• Proven experience in marketing leadership roles, with a track record of driving successful marketing campaigns and initiatives

• Strong strategic thinking and ability to translate business objectives into effective marketing strategies

• Excellent leadership and management skills, with the ability to inspire and motivate a team

• In-depth knowledge of marketing principles, techniques, and channels, both traditional and digital

• Experience in integrated marketing planning and execution across various channels and touchpoints

• Strong analytical skills with the ability to interpret data and extract actionable insights

• Excellent communication and presentation skills, with the ability to influence and negotiate with stakeholders at all levels

• Ability to thrive in a fast-paced and dynamic environment, managing multiple projects simultaneously

• Proactive and results-oriented mindset, with a focus on achieving and exceeding targets

• Experience in the garden and landscape industry or the restaurant industry is a plus

Location: Nigeria

Job date: Sun, 11 Jun 2023 05:50:06 GMT

Apply for the job now!

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